Emanuel A. Schegloff: "In Another Context," in 
A. Duranti and  C. Goodwin (eds.), Rethinking 
Context: Language as an Interactive Phenomenon.
(Cambridge: Cambridge University Press, 1992), 
193-227.

In his chapter in the present volume, Schegloff 
begins by addressing a number of theoretical and
methodological issues posed in the investigation
of context. He argues strongly that an analyst is
not free to invoke whatever variables he or she
feels appropriate as dimensions of context, no 
matter how strongly grounded in traditional social
theory - e.g. class, gender, etc. - but instead 
must demonstrate in the events being examined that
the participants themselves are organizing their
behavior in terms of the features being described
by the analyst. He then uses a specific story- 
telling episode to demonstrate how sequential 
organization provides multiple levels of context 
for the organization of participants' action. In 
a previous analysis of part of this same sequence,
C. Goodwin (1987) investigated how an utterance 
specifically designed to be a single-party, 
context-free event was in fact contextually shaped
through a process of collaborative interaction.
Schegloff now reanalyzes this same event by 
placing it within a much larger sequence than
Goodwin looked at, an entire storytelling episode.
Schegloff finds that this larger sequence is in 
fact consequential in detail for the organization
of the event that Goodwin examined. However, 
Schegloff notes that his current analysis in no 
way undercuts Goodwin's earlier analysis. Instead
multiple levels of sequential context mutually 
reinforce each other as they provide alternative
types of organization for the local production of 
action. In the course of his analysis, Schegloff 
also provides an extended demonstration of how one
of the speech events recurrently examined in this
volume - storytelling - is studied within 
conversation analysis.