Cooperation and Competition within Industrial
District Networks:
An Agent-Based Approach
Vito Albino, Nunzia Carbonara, Ilaria Giannoccaro
v.albino@poliba.it, ncarbonara@dimeg.poliba.it, ilaria.giannoccaro@dimeg.poliba.it
Industrial Districts (IDs) are characterised by an agglomeration
of small-medium sized firms, located into a specific social and cultural
geographic area, highly specialised on one or more phases of a production
process, and integrated through a complex network of inter-organizational
relationships (Becattini, 1989).
The literature on IDs has widely stressed that the contemporary
presence of competition and cooperation is one of the most important feature
of the inter-organizational networks within IDs. This is also considered
as a critical factor for the IDs' competitiveness (Piore and Sabel, 1984;
Porter 1998; Pyke et al. 1992).
For studying the cooperation and competition behaviours,
the related literature has mainly adopted descriptive researches based on
the case study more than theoretical studies based on conceptual and analytical
models. However, the latter should be more appropriate to analyse the different
network models within IDs, so as to provide managerial policies to efficiently
and effectively manage the inter-organizational networks within IDs. Furthermore,
they could be adopted to identify new and more competitive forms of interactions
among the organizations within IDs.
This is an emerging need, due to the profound
changes in the competitive scenario, which are forcing the IDs to explore
new management solutions and organizational models and to modify their network
structures. With this regard, an important issue is the development and the
evaluation of the new e-business models, which are now arising from the adoption
of Internet within the IDs (e.g. digital industrial district).
Therefore, in this paper a conceptual model to
study the inter-organizational networks within IDs is proposed. Such a conceptual
model is based on a multi-agent system approach (Kwok and Norrie, 1993),
which is useful to model both cooperation and competition behaviours (Durfee,
1988). In fact, Multi Agent Systems (MAS) consist in a set of autonomous
agents (the single organizations), which share their information and cooperate
each other to achieve a global goal while optimising their individual objectives.
Cooperation among the autonomous agents is achieved by using negotiation
and conflict resolution mechanisms.
The proposed conceptual model identifies the typologies
of agents that interact within IDs, the levels of negotiation among the agents,
and the objectives of the negotiation.
Three typologies of agents are defined, namely the firm-agent, the stage-superagent,
and the ID-superagent. A firm-agent corresponds to a single organization
that is involved in a phase of the production process. This phase identifies
the stage of the supply chain within the ID, which the firm belongs to. A
stage can include different firms, which carry out the same production phase.
They can compete for the same customer, but also cooperate for common objectives.
In this case, the cooperation is carried out by the stage-superagent, to
which an optimisation function pertains. When the cooperation involves firms
belonging to subsequent stages along the SC (e.g. buyer-supplier), the respective
stage-superagents negotiate adopting a given negotiation mechanism. Finally,
the ID-superagent is responsible for the cooperation among the different
SCs that can be identifying within the ID.
The described agents negotiate at three hierarchical levels, namely the firm
level, the supply chain level, and the ID level, pursuing different objectives.
In the paper several forms of cooperation and
competition within the IDs are characterized and analysed adopting the proposed
conceptual model. In particular, the identified forms of cooperation are
derived by analysing the related literature on IDs and empirical evidences.
References
Durfee, E., 1988, Coordination of distributed problem solvers, Kluwer Academic
Publishers, Boston.
Kwok, A., Norrie, D., 1993, Intelligent agent systems for manufacturing applications,
Journal of Intelligent Manufacturing, Vol. 4, No.4, 285-293.
Piore, M., Sabel, C.F., 1984, The Second Industrial Divide, Basic Books,
New York.
Porter, M. 1998, Clusters and the new economics of competition, Harvard Business
Review, No. 76, 77-90.
Pyke, F., Becattini, G., and Sengenberger, W., (eds), 1992, Industrial Districts
and Inter-firm Co-operation in Italy, International Institute for Labour
Studies, Geneva.