Contention Resolved?
Sociologist James March (1999)
”There are two great contending visions of how human action is to be interpreted. The first vision sees action as driven by a logic of consequences in which alternatives are assessed in terms of two guesses a guess about the probable future consequences of action and a guess about the probable future feelings an actor will have about those consequences when they occur. The second vision sees action as driven by a logic of appropriateness in which actors seek to fulfill identities by matching actions to situations in ways that are appropriate for an identity that the actor accepts" (emphasis added). (Marschak Colloquium, UCLA)