GOING NEGATIVE:
How Campaign Advertising Shrinks and Polarizes the Electorate
By Stephen Ansolabehere and Shanto Iyengar
When ordering
Going Negative
mention the promo key number F0347.
CALL TOLL FREE (800) 323-7445
Press Release
Book Excerpts
For more information write:
iyengar@polisci.sscnet.ucla.edu
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November 23, 1995
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